Coastal Carolina University
Department of Athletics
Mission, Vision, Philosophy, Diversity Statement & Guiding Principles

Mission Statement

The Coastal Carolina University Department of Athletics provides our student-athletes the opportunities and preparation to reach their potential as responsible and productive citizens through academic, athletic and personal success. In providing student-athletes the opportunity to achieve excellence in these three areas we are developing Champions for Life.


Chanticleer Athletics will become the premier Division I FCS Department of Athletics in the country.


The Coastal Carolina University Department of Athletics promotes success in collegiate athletics without compromising excellence in academics or compliance. Department staff and coaches encourage student-athletes to maintain a balance between athletics, academics and the social aspects of the collegiate experience. Athletic participation has the ability to provide an added dimension to the overall college experience of a student and to benefit the student in their personal and professional challenges.

Diversity Statement

The Coastal Carolina University Department of Athletics, through our mission of developing Champions for Life, embraces diversity among its student-athletes, coaches, and staff. As a Department of Athletics, we are committed to creating an inclusive community regardless of socioeconomic status, religion, gender, ethnicity, age, disabilities and sexual orientation.

Guiding Principles:

Each day the following principles will be the focus of the Department of Athletics staff:


  • Educate our student-athletes on the importance and value of academic success and earning a degree from Coastal Carolina University.
  • Invest the resources necessary to develop competitive sports programs that compete for conference, regional and national championships on an annual basis.
  • Create and implement programming to Teach personal growth characteristics and opportunities to each of our student-athletes.
  • Develop the athletic department's annual operating and capital project budgets by maximizing current funding streams and creating new revenue opportunities.
  • Commitment to Integrity by developing and maintaining a comprehensive internal and external compliance program.
  • Financial stability by implementing a zero based budget process that identifies and addresses actual unit and sport program funding requirements.
  • Create an environment where the spirit of Gender Equity and respect for Diversity are fundamental components of the decision making process.
  • Unity through the creation of a family environment that values each and every employee.
  • Embrace our community through public service projects and initiatives.