Coastal Carolina University's Athletic Hall of Fame was named in honor of former Coastal Carolina athletic director George F. "Buddy" Sasser, on June 4, 2003.
"It is a fitting tribute to Buddy that his name should be permanently linked with Coastal's Athletic Hall of Fame," said former University President Ronald R. Ingle. "Buddy embodies the highest qualities associated with college athletics -- integrity, leadership and scholarship."
The Athletic Hall of Fame will be a significant feature of the Adkins Fieldhouse, which is being constructed in the north end zone of Coastal Carolina's Brooks Stadium and is slated for completion Summer 2010. Until that structure is finished, the Hall of Fame will be temporarily located in Brooks Stadium in the entry concourse.
"This is a real honor," said Sasser. "Coastal has a rich tradition in athletics, and I'm proud to be a part of it. It's especially significant to me that the Hall of Fame will be housed in the new football stadium complex, which is located on a site that has sentimental associations for me. I had a part in building the first stadium there back when I was a coach at Conway High School. I'm so proud of the new stadium. The football program is going to add a lot of excitement at Coastal."
The naming of the Athletic Hall of Fame was part of a series of events leading up to Coastal Carolina University's 50th Anniversary festivities in 2004.
Sasser was inducted in 2003, along with three other Coastal Carolina athletic administrators and student-athletes, in the inaugural class of the Big South Conference Hall of Fame. Sasser served as the Big South Commissioner from 1989-1996 and had two stints as Coastal Carolina Director of Athletics (1986-1989 and 1996-1999). While Big South Commissioner, Sasser was responsible for increasing membership, gaining automatic bids to the NCAA Basketball Tournament and adding basketball television exposure for the League. The Commissioner's Cup award, which goes to the institution with the best overall athletic performance for that year, was renamed the Sasser Cup in his honor.
He served on Coastal Carolina's Football Advisory Committee and on the capital campaign steering committee for Chanticleers' football stadium.
A native of Conway, Sasser served as athletic director and head football coach at Conway High School from 1963 to 1970, leading the Tigers to a 66-17-5 record. He was assistant football coach and assistant athletic director at Appalachian State University from 1972 until 1977, and was athletic director and head football coach from 1977 until 1982 at Wofford College, where he was named 1982 Kodak Coach of the Year for the college division. He joined East Tennessee State in 1982 as head football coach and was named athletic director in 1985. After his second stint as Coastal Carolina's athletic director, Sasser retired in 1999.